UPDATED JULY 11, 2024: The new normal that we are in has changed how we conduct business. Deals are negotiated remotely, and prospects are sourced digitally. In this new landscape where digitalisation has transformed operations and processes, an offshore BDR can help you navigate this evolving business landscape.
Business Development Specialists specialise in finding the right decision-makers within potential partner client organisations. They also nurture relationships, freeing your time to focus on prospects ready to invest in your business.
At Staff Domain, we understand that nurturing your growth team leads to sales opportunities. In this article, we explore why you need Business Development Specialists and how they can help your business grow and achieve its goals.
Business Development Specialists vs. Sales Engineers: What’s the difference?
Business Development Specialists are often mistaken as Sales Representatives — but Business Development and Sales are two entirely different business functions.
A Business Development Specialist is not typically involved in the sales process; their goal is to qualify leads, drive interest in products and services, and nurture prospects until they are ready to be handed over to Sales to negotiate and close a deal.
In other words, Business Development Specialists focus on activities designed to attract and acquire new business prospects. Sales, on the other hand, focus on closing sales.
Why do you need a Business Development Specialist?
A BDS can fulfill a multitude of tasks depending on the needs of your business. Three key benefits include:
Professional Representation
Your Business Development Specialist will be your prospect’s first point of contact. As the face of your company, they
ensure your brand leaves a good impression on your leads.
Rapport Building
A Business Development Specialist specialises in building and nurturing relationships with potential customers. They drum up interest in your goods and services and grow relationships with prospects until they are ready to buy in.
Lead Qualification
Your Business Development Specialist can filter out leads so you can pay attention to businesses ready to negotiate a deal. This frees you and your existing sales team to focus on closing more deals without adding more staff before you need to.
What should you look for in an offshore Business Development Specialist or Business Development Representative?
An offshore BDR’s expertise is to source highly qualified talent, expand your reach into a global talent pool, and lower your overall costs. However, to maximise the benefits of outsourced BDR services, you need to partner with the right offshore Business Development Specialist or Business Development Representative provider. Your outsourced Business Development Representative should be able to:
- Run thorough background checks and connect you with decision-makers based on your criteria.
- Source supporters for your business. These are people passionate about what they do while considering the best interests of your business.
- Reach out across different channels and maximise different platforms for information gathering and lead generation.
- Represent you as a subject matter expert, or at least learn your business so they can become a subject matter expert in no time.