Jeffrey Zeldman said “Design in the absence of content is not design, it’s decoration.”
After eighteen months in business, lightening speed growth, a dozen marketing initiatives and hundreds of conversations with talent and clients – a mismatch between our brand values and brand identity became clear.
Changing our brand identity and logo, has been an exciting process that let us re-evaluate who we are, who we want to be and how that can manifest visually through branding. The result is a logo and brand identity that we believe represents our innovative, progressive, high-tech, accessible, warm, supportive, creative culture and environment.
The gradient represents the growth that we work hard to see in our people and clients. The people icon, as in our last logo – comes first. We put people first – and we know exactly what true professionals need to thrive and do their jobs proudly.
It also depicts two people, not six, signaling our desire to help all businesses small and medium, grow their offshore team.
We know that blue is a staple colour in the professional services space, but using varying tones in a gradient form brings a whole new dimension – which is how we view ourselves. Staff Domain brings a new dimension of value and services to the BPO space. Specifically for small to medium businesses who have not offshored before.
When we first established Staff Domain, we chose a logo that we liked the look of quickly. It was decorative. What we have had the opportunity to do is consider a visual identity that truly represents what we stand for. We believe we’ve achieved that now.
Take a journey through our new website and see for yourself the content of our brand that supports our logo design.