Jeffrey Zeldman said “Design in the absence of content is not design, it’s decoration.”
After eighteen months in business, lightening speed growth, a dozen marketing initiatives and hundreds of conversations with talent and clients – a mismatch between our brand values and brand identity became clear.
Changing our brand identity and logo, has been an exciting process that
The gradient represents the growth that we work hard to see in our people and clients. The
It also depicts two people, not six, signaling our desire to help all
We know that blue is a staple
When we first established Staff Domain, we chose a logo that we liked the look of quickly. It was decorative. What we have had the opportunity to do is consider a visual identity that truly represents what we stand for. We believe we’ve achieved that now.
Take a journey through our new website and see for yourself the content of our brand that supports our logo design.