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Jeffrey Zeldman said “Design in the absence of content is not design, it’s decoration.”

After eighteen months in business, lightening speed growth, a dozen marketing initiatives and hundreds of conversations with talent and clients – a mismatch between our brand values and brand identity became clear.
Changing our brand identity and logo, has been an exciting process that let us re-evaluate who we are, who we want to be and how that can manifest visually through branding. The result is a logo and brand identity that we believe represents our innovative, progressive, high-tech, accessible, warm, supportive, creative culture and environment.

The gradient represents the growth that we work hard to see in our people and clients.  The people icon, as in our last logo – comes first. We put people first – and we know exactly what true professionals need to thrive and do their jobs proudly.

It also depicts two people, not six, signaling our desire to help all businesses small and medium, grow their offshore team.

We know that blue is a staple colour in the professional services space, but using varying tones in a gradient form brings a whole new dimension – which is how we view ourselves. Staff Domain brings a new dimension of value and services to the BPO space. Specifically for small to medium businesses who have not offshored before.

When we first established Staff Domain, we chose a logo that we liked the look of quickly. It was decorative. What we have had the opportunity to do is consider a visual identity that truly represents what we stand for. We believe we’ve achieved that now.

Take a journey through our new website and see for yourself the content of our brand that supports our logo design.

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Staff Domain News

How will offshore outsourcing impact my local team?

How will offshore outsourcing impact my local team?

"What about our jobs?" It's one of the most common questions asked by local teams new to offshoring. And it’s a fair question. When most people hear the words "offshoring" or "offshore outsourcing" – they think back to the international behemoths who cut tens of...

3 Ways WFH has set teams up for Offshoring Success

3 Ways WFH has set teams up for Offshoring Success

Work from home (WFH) and virtual teams are the new norm, and offshore outsourcing is the future. According to a recent report by Citi and the University of Oxford, WFH has led to the realisation that if a job doesn’t depend on location, it can be done offshore. This...

Staff Domain is now in South Africa

Staff Domain is now in South Africa

Staff Domain is pleased to announce that we are now operating in South Africa! This expansion is an exciting step for our company and clients – current and future. South Africa is an ideal destination for offshoring success. Home to large, educated populations with...

AUSTRALIA

Suite 43 (Ground Floor)
52 Parramatta Road
Homebush
NSW 2140
Australia

UNITED STATES

5830 E 2nd St
STE 7000 #2475
Casper
WY 82609
United States

PHILIPPINES

Level 36 Cyberscape Gamma
Topaz & Ruby Roads
Ortigas Center
Pasig City
Philippines

HONG KONG

Suite 2 Level 12A
Enterprise Building
228-238 Queen’s Road Central
Hong Kong

Staff Domain, Inc.
© 2022

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